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    <title>Honestly, decent.</title>
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    <description>Teardowns and postmortems from work we actually did.</description>
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      <title>Why we didn't use Shopify</title>
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      <description>A streetwear brand in Lebanon needed to sell online. The obvious answer was a hosted store platform, and for most of the build it was the right one. Here is the part where it stopped being right.</description>
      <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
      <category>E-commerce</category>
      <category>Decisions</category>
      <category>Teardown</category>
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      <title>What we changed so an AI would quote us</title>
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      <description>A workshop in Viersen sells a service people search for by asking one very specific question. Here is what we changed so the machines answering those questions could read the answer.</description>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category>GEO</category>
      <category>Search</category>
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