Why we didn't use Shopify
2 August 2026A streetwear brand in Lebanon needed to sell online. The obvious answer was a hosted store platform, and for most of the build it was the right one. Here is the part where it stopped being right.
What we changed so an AI would quote us
14 July 2026A workshop in Viersen sells a service people search for by asking one very specific question. Here is what we changed so the machines answering those questions could read the answer.