Why we didn't use Shopify
2 August 2026 · 6 minA streetwear brand in Lebanon needed to sell online. The obvious answer was a hosted store platform, and for most of the build it was the right one. Here is the part where it stopped being right.
Written about work we actually did, which means there are fewer posts than a content calendar would produce and more detail in each one.
A streetwear brand in Lebanon needed to sell online. The obvious answer was a hosted store platform, and for most of the build it was the right one. Here is the part where it stopped being right.
A workshop in Viersen sells a service people search for by asking one very specific question. Here is what we changed so the machines answering those questions could read the answer.